Optimizing Digital Presence
HVAC Growth Surge: 180% Traffic Increase in Utah
A rapidly expanding HVAC services company located in a high-demand market within Utah. The company sought to significantly increase its service call volume and expand its market share through targeted digital marketing.
Increase in GMB Call volume
Decrease in Cost Per Acquisition (CPA)
Happy Clients Worldwide
Overview
An HVAC services provider in Utah faced challenges including seasonal fluctuations in service calls, a limited online presence, inefficient lead conversion, and difficulties targeting specific service areas. To overcome these hurdles and drive growth, they partnered with our agency for a comprehensive digital marketing strategy that included targeted SEO, content marketing, localized PPC campaign management, website UX enhancements, and reputation management.
Objectives
Our main goals were pretty clear: we wanted to make sure this HVAC company became much more visible online, brought in a lot more good-quality leads for their services, and got the most out of their advertising budget. We also aimed to help them climb higher in those all-important online search results, make it easier for online visitors to become customers, and even get more calls directly from their Google My Business listing.
Strategy
To achieve these goals, our Google Ads strategy focused on directly connecting the plumbing business with active customers. We did this through careful keyword research to target relevant searches, created specific ad campaigns for different services, and used location targeting to reach the right local audience. We also set up tracking to measure results and make improvements.
Results
And the results? Well, they were fantastic! In just three months, we saw a huge jump in the number of people finding their website through regular searches – a whopping 180% increase! They also got a lot more online leads, about 120% more than before. Their Google Ads became much more efficient too, with the cost per lead dropping by 65%. Even their calls from Google My Business shot up by 70%. On average, their key service keywords also climbed 8 positions in the search results.
Conclusion
So, what’s the takeaway? This case study really shows how a smart, well-rounded digital marketing strategy can make a big difference for a local service business in a busy market like Utah. By focusing on getting them found online, making their website work better, and managing their reputation, we helped this HVAC company see some serious growth in leads and overall business success.
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