Optimizing Digital Presence
Driving 70% Lead Growth: Concrete Contractor’s Google Ads Success
A regional concrete contractor faced intense competition and seasonal fluctuations, leading to inconsistent lead generation and difficulty maintaining a strong online presence. They sought to increase qualified leads, reduce cost per conversion, and achieve sustainable ROI growth through targeted digital advertising.
Increase in Qualified Leads
Decrease in Cost Per Acquisition (CPA)
Happy Clients Worldwide
Overview
A leading concrete contractor specializing in residential and commercial services partnered with us to overcome competitive pressures and seasonal fluctuations in demand. By leveraging Google Ads, they significantly improved online visibility, lead generation, and ROI.
Objectives
Alright, for this concrete contractor, our main aims were to really get them seen by more people online and to bring in those good-quality leads for both their home and business concrete work. We also wanted to make sure we were being smart with their ad money, getting more bang for their buck, and ultimately seeing a solid return on what they invested in Google Ads.
Strategy
To help the concrete contractor, our Google Ads strategy focused on directly reaching local customers searching for their services. We identified key search terms, created separate ad campaigns for residential and commercial work, and targeted people in their service area. We also used ad extensions to provide more information and set up tracking to measure results. Finally, we continuously tested different ad elements to improve performance.
Results
The Google Ads campaign significantly boosted the concrete contractor’s business, delivering a 70% increase in online leads within three months. Their ads became 35% more effective, and they reduced their cost per lead by 20%. This consistent lead flow helped them year-round, and their improved online visibility even increased traffic to their website from regular searches.
Conclusion
In conclusion, a well-executed Google Ads strategy proved instrumental in overcoming the concrete contractor’s challenges. By strategically targeting the right audience with compelling messaging and continuously optimizing the campaigns, they achieved substantial growth in lead generation and a significant return on their investment. This success highlights the power of Google Ads in establishing a strong and consistent presence in a competitive local market, ensuring year-round business even amidst seasonal fluctuations.
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