Optimizing Digital Presence
50% Lead Surge: Google Ads Powers Local Electrician’s Growth
A local electrician sought to expand its customer base by improving online visibility and generating high-quality leads. They needed to overcome the challenge of connecting with potential clients actively searching for electrical services in their specific service area, while also achieving a strong ROI.
Increase in Qualified Leads
Increase in Call Tracking Attribution
Happy Clients Worldwide
Overview
A local electrical services company aimed to enhance its online presence and generate more qualified leads. By leveraging Google Ads, they were able to effectively connect with potential customers searching for electrical services in their area.
Objectives
The main goals we set out to achieve with this Google Ads campaign were pretty straightforward: we wanted to make sure this plumbing business became much more visible online to folks in their area who needed their services. Ultimately, it was all about bringing in more good-quality leads – the kind that turn into actual customers – so they could grow their business and really see a great return on what they invested in the ads.
Strategy
To achieve these goals, our Google Ads strategy focused on directly connecting the plumbing business with active customers. We did this through careful keyword research to target relevant searches, created specific ad campaigns for different services, and used location targeting to reach the right local audience. We also set up tracking to measure results and make improvements.
Results
For this local electrician, our Google Ads strategy really paid off! They saw a fantastic 50% jump in leads, and what’s even better is that a lot of those were exactly the kind of jobs they were looking for. More people were clicking on their ads too – a whole 30% more! This helped them get better ad placements and even lowered how much they paid per click. The bottom line? They saw a great 25% boost in their return on investment. Plus, they became much easier to find online for those important local searches, and we could see that 40% of their new calls were coming straight from the Google Ads. It was a real win!
Conclusion
This Google Ads campaign successfully increased online visibility, generated valuable leads, and boosted ROI for the electrician service provider, demonstrating the power of strategic digital marketing in the local services industry.
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