Optimizing Digital Presence
205% ROI Surge: Google Ads Fuels Plumbing Business Growth
A family-owned plumbing business sought to overcome low online visibility and intense local competition. They aimed to increase lead generation, expand their customer base, and achieve a substantial return on investment (ROI) through effective digital marketing.
Increase in Impressions
Return on Investment (ROI)
Happy Clients Worldwide
Overview
A family-owned plumbing business approached us in April 2022 to boost their online visibility and generate more leads. They sought an effective digital marketing strategy, and we recommended a Google Ads campaign to help them reach their goals.
Objectives
The main goals we set out to achieve with this Google Ads campaign were pretty straightforward: we wanted to make sure this plumbing business became much more visible online to folks in their area who needed their services. Ultimately, it was all about bringing in more good-quality leads – the kind that turn into actual customers – so they could grow their business and really see a great return on what they invested in the ads.
Strategy
To achieve these goals, our Google Ads strategy focused on directly connecting the plumbing business with active customers. We did this through careful keyword research to target relevant searches, created specific ad campaigns for different services, and used location targeting to reach the right local audience. We also set up tracking to measure results and make improvements.
Results
The Google Ads campaign produced excellent results for the plumbing business, including a 250% increase in impressions and a 10% higher click-through rate. They also saw an 8% improvement in conversion rates, leading to more calls and form submissions. This was achieved with lower costs, resulting in a 35% growth in new customers and a strong 205% ROI, proving the campaign’s success.
Conclusion
Our Google Ads campaign helped the plumbing business overcome their low online visibility and fierce competition, leading to a significant increase in customer acquisition and ROI. With ongoing success, the client continues to rely on digital marketing to grow their business and maintain a strong position in the local market.
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