The objectives of this SEO campaign for a personal injury lawyer in a highly competitive city were threefold: first, to dramatically increase organic visibility by improving search engine rankings for relevant keywords; second, to generate a substantial surge in qualified leads directly from organic search traffic, converting more website visitors into potential clients; and third, to establish the lawyer as a leading authority and trusted online resource within their local market, ensuring sustained organic growth and enhanced brand recognition.

We started by restructuring the website’s content structure and mapping. This involved removing pages that didn’t align with the overall strategy and creating new ones to ensure a cohesive, organized content hierarchy. Next, we conducted a full on-site optimization across all 200 pages. This deep optimization required a major time investment but delivered outstanding results—our keyword rankings saw a dramatic boost within a couple of weeks. With the technical and content foundations in place, we launched a powerful backlink strategy to strengthen domain authority and amplify the impact of our content and on-site efforts. To further support the surge in visibility, we executed a targeted social signal campaign, reinforcing the momentum we were building in the rankings. Finally, we maintained consistent growth by continuing to acquire high-quality backlinks and publish new, topical authority content to support our core revenue-driving pages. As a result, the site broke new traffic records month after month.