If you’re here, you’re probably facing one of a few common situations. Maybe your business moved, rebranded, closed permanently, or you just want to clean up outdated listings. Either way, deleting a Google Business Profile (formerly Google My Business) can feel confusing—especially when Google keeps changing the dashboard interface.

And if you’d rather not deal with any of this, Timpson Marketing can handle everything from listing removal to cleanup to SEO restructuring. But for now, let’s walk through the process together.

How To Delete Google Business Profile (Step-By-Step)

Let’s walk through each step together.

Step 1: Log in to Your Google Business Dashboard

Go to Google and search for your business name while you’re logged into your Google account. You’ll see the Google Business panel appear. This is where you’ll manage everything: edits, hours, reviews, and yes—profile deletion.

Step 2: Select the Profile You Want to Delete

If you manage more than one business, click on the correct profile from the list. Make sure you’re deleting the right one. You’d be surprised how many people click too fast and cause themselves a headache.

Step 3: Find the “Remove Business” Option

Once the listing opens:

• Click the three-dot menu
• Choose “Business Profile Settings”
• Look for “Remove Business Profile”

Google will show a confirmation screen explaining the consequences. Read this carefully.

Step 4: Confirm the Removal

When you click “Remove,” Google will ask you to confirm. This is your point of no return. Once deleted, the listing is unavailable in your dashboard, and recovery becomes complicated.

Step 5: Check That the Listing Is Fully Removed

After deletion, Google may take a few hours—or even days—to fully remove the listing from Search and Maps.
Keep checking back until it disappears completely.

How Timpson Marketing Executes the Cleanup Process

If this feels overwhelming, that’s exactly why Timpson Marketing exists. We take the stress out of business profile management. Here’s how our team handles it from start to finish:

• Identify all listings tied to your brand (active, inactive, duplicate, or auto-generated)
• Analyze which listings should be deleted, merged, or marked “closed”
• Handle Google verification for you, even if access is lost
• Remove or merge listings following Google’s guidelines
• Optimize your remaining primary listing for maximum ranking power

Everything is handled cleanly, correctly, and in the right order, so your business never loses visibility.

Ready to Delete Your Google Profile Without Stress? 

If you want the process handled fast, clean, and correctly, let the experts take over. Timpson Marketing specializes in Google Business cleanup, deletion, duplicate removal, optimization, and ranking strategies.

Get professional help today and protect your online presence the right way.

Frequently Asked Questions 

1. How do I delete a Google Business Profile?

You can delete a profile by opening your Google Business dashboard and selecting the profile you want to remove. From the settings menu, choose “Remove Business Profile” and follow Google’s confirmation prompts. The listing will disappear after Google processes the request.

2. Will deleting my Google Business Profile remove reviews?

Yes, deleting a profile permanently removes its reviews. Once deleted, reviews cannot be restored because the listing no longer exists in Google’s system. Consider marking the business as closed if you want to keep review history.

3. Can I recover a deleted Google Business Profile?

Recovery is possible in very rare situations, but not guaranteed. Once the listing is deleted from your dashboard and Maps, retrieval becomes difficult. Google may require verification or supplemental ownership proof.

4. Should I delete or mark as “Permanently Closed”?

Marking as closed is often safer because it preserves your historical data. Deleting removes everything, including visibility and reviews. Choose deletion only when you want full removal.

5. How long does it take for Google to remove a deleted profile?

Most profiles disappear within 24–72 hours. Sometimes Google delays removal if there are conflicting business records or NAP inconsistencies. Keep checking Maps until the listing no longer appears.

6. Can I delete a duplicate Google Business Profile?

Yes, duplicate listings can be deleted or merged. You must verify ownership before removing the duplicate. Google may also allow you to report duplicates through Maps using “Suggest an Edit.”

7. Does deleting my Google Business Profile affect SEO?

Yes, deleting the listing removes your visibility from Search and Maps. This can reduce overall discoverability if you still operate your business. Only delete a listing if it is no longer needed.

8. Why can’t I find the delete option in my dashboard?

Google hides certain options depending on your account status. If the profile isn’t fully verified, the delete button may not appear. Try verifying the profile or using the “Report an issue” option.

9. Can I delete my profile without verification?

In most cases, Google requires verification before allowing deletion. This prevents unauthorized people from removing your listing. If you can’t verify, reporting the listing may be an alternative.

10. What happens if someone else created the listing?

You can request ownership through the “Own this business?” link. If the current manager doesn’t reply, Google will allow you to claim it. Once you have access, you can delete the listing.

11. Can I delete a profile for a business that closed years ago?

Yes, older profiles can still be deleted or marked as closed. Google often auto-generates listings from public data, so older businesses may still appear. You can claim and remove them manually.

12. What if Google keeps restoring the deleted profile?

This happens when third-party directories send conflicting data. Clean up all citations so Google stops receiving outdated information. Consistent NAP data prevents re-creation.

13. Can I delete multiple Google Business Profiles at once?

You must delete each listing individually to ensure correct removal. Google requires confirmation for every listing. This prevents accidental mass deletions.

14. What is the difference between deleting and removing from search?

Deleting removes the listing permanently. Removing from search only hides the listing but keeps the data in your dashboard. Deletion is irreversible.

15. Do I lose my ranking history after deletion?

Yes, ranking history, insights, and performance metrics are all erased. Google treats the listing as if it never existed. Always export your performance data before deleting.

16. Can I create a new listing after deleting the old one?

Yes, you can create a new listing anytime. However, the new listing will start from zero visibility and authority. This may temporarily lower your online presence.

17. What happens to photos when a profile is deleted?

All photos uploaded by the business are removed with the listing. User-generated photos may remain on Maps temporarily until Google clears them. This process varies based on Google’s review cycle.

18. Can I transfer reviews before deleting?

Google does not allow manual review transfer. Reviews only migrate when Google merges listings. Deleting the listing permanently removes all associated reviews.

19. Why does Google need time to delete a profile?

Google validates the request and checks for conflicting information. This ensures accuracy and prevents malicious removals. The delay helps maintain data integrity.

20. What if I want to close the business but still show information?

Mark the business as “Permanently Closed” instead of deleting it. This preserves reviews and historical data. It also informs customers without removing your brand record.